Clients come to us asking “how do we explain the value of Social Media to our clients and upper management?“
The short answer is: show them the numbers… measured in dollars and cents. Using returns measured in dollars, you can prove that you bring in real quantifiable value to the company. This is extremely powerful.
Web metrics like followers, page views and click-throughs are no longer good enough.
Next question is always, “how do we show return numbers measured in dollars and cents?”
This video answers how clients are using the Social Media ROI application to show social media returns measured in dollars and cents and how to maximize these returns.
To learn more about how to calculate the Social Media ROI, download the light version of our ROI application. And please contact us directly.
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