Comments on: Social Media ROI – Explain Social Media Value – Video

By: Social Media ROI Tool « LaDart Creative Blog

Social Media ROI Tool « LaDart Creative Blog — Tue, 27 Apr 2010 19:41:06 +0000

[...] The company offers a free spreadsheet download that looks as though it may be very useful. Get it here. [...]

By: Social Media ROI – Part 6 – Quantifying the Social Media ROI « Klurig Analytics Social Media ROI Tools Internet Social Media Marketing Dag Holmboe Boston Massachusetts

Tue, 27 Apr 2010 18:37:35 +0000

[...] we use the third way to quantify the Social Media Return. Please see here for a discussion and here for a [...]

By: Klurig Analytics Social Media ROI Tools Internet Social Media Marketing Dag Holmboe Boston Massachusetts

Tue, 27 Apr 2010 18:30:20 +0000

[...] we use the third way to quantify the Social Media Return. Please see here for a discussion and here for a [...]

By: dagholmboe

dagholmboe — Wed, 14 Apr 2010 01:08:21 +0000

Dan, thanks for the comment. The whole concept of calculating the ROI on something fairly nebulous as social media is a very interesting undertaking. Nevertheless, I think we are doing a good job estimating the return and ROI for our clients.

By: Dan Green

Dan Green — Tue, 13 Apr 2010 23:08:47 +0000

This is fascinating-several steps ahead of anything I’ve seen in the social space. It has been challenging to make a substantive business case for a specific social media spend when other channels offer much more defined ROI models. I’m looking forward to learning more.
Thanks for your valuable blog.

By: Rebecca Woods

Rebecca Woods — Wed, 24 Mar 2010 00:11:03 +0000

This video was really interesting to watch! I thought that followers, page views, and click throughs were the most important metrics. But clearly there are other ways to measure the return. This will be very useful for companies to really see the numbers! I’ll see you at Bentley!

By: dagholmboe

dagholmboe — Fri, 19 Mar 2010 14:24:56 +0000

Stephanie, thanks for your comment. I look forward seeing you at Bentley. Feel free to contact me directly with respect to your company.

By: Stephanie

Stephanie — Fri, 19 Mar 2010 14:15:48 +0000

The Social Media ROI application is very useful! Your video demonstrated great ways to measure and display this information. For instance, the Return Channel Graphs were helpful visuals to use. I believe this tool would truly help my company. Thank you for this presentation and looking forward to your presentation at Bentley University.