This blog is about social media analytics.
The blog deals with social media marketing issues; how to do it well, why doing it all, the elusive ROI to social media marketing, who are the consumers, are there different types of consumers, how to engage consumers social network communities.
This blog is not meant to become a thought leader in Social Media. That would require countless hours that I don’t have.
Instead, the intent of the blog is two-fold; first, as I read and learn, I have a habit of jotting things down, sometimes to be retrieved later for additional knowledge fill-up, or at other times, never to be seen again. The blog is a place for jotting things down using a relatively organized model.
The second intention is that when people – prospective customer, partner, employer, friend – need to know more about me, they find it here.
So, it is pretty simple. The blog is about social media and its raison d’etre is for me, and those poor souls who reads it.
The blog’s focus will change as my focus change – for now, it is all about Social Media.