Klurig Analytics Social Media ROI Tools Internet Social Media Marketing Dag Holmboe Boston Massachusetts

The Social Media Examiner has just published a new article by us here at Klurig Analytics. Apply named “A Simple Way to Calculate Social Media Return on Investment”, the article defines a few different ways to calculate your Social Media Return and your ROI.

Click here to go directly to the article.  The following is the first two paragraphs.

Social media return on investment (ROI) is simply a measurement of efficiency. It’s a lot of things to a lot of people: “return on inactivity,” “return on innovation” and “return on engagement.”

However, in a stricter sense, social media ROI is defined as a measure of the efficiency of a social media marketing campaign. This definition might sound complicated, but in reality, it’s quite simple.

Read more at Social Media Examiner…

Led by Dag Holmboe, CEO of Klurig Analytics, moderated by Mala Sarat Chandra, Lecturer in Social Media at the University of Washington, this free 30 minute webinar will run on Wednesday, May 25th, 2p, EDT, 11am PDT.

We are very excited to introduce our free online Facebook campaign Social Media ROI application.  The application calculates your Facebook campaign’s Social Media Return measured in dollars.

The application takes as input your campaign’s Facebook Insights metrics (instructions on our Facebook campaign site).

The extremely important output metrics include total number of fans (increasing or decreasing), your reach, and the return value of your brand awareness and engagement.  The values are measured in dollars.  Brand awareness, engagement and total values are also calculated per fan, which means that the application gives you the average value per Facebook fan. Read the rest of this entry »

Update – this post was written about a year ago.

This article is to some extent based on a white paper written by Lithium Technologies called “Community Health Index for Online Communities”. Lithium has development a technique to measure the health and assign a score of an online community based on membership, content, traffic, responsiveness, interaction and liveliness. Jeremiah Owyang of Forrester Research reviewed the Community Health Index for Social Network communities. Read the rest of this entry »

There has been quite a bit of buzz lately about the Facebook Edgerank algorithm.  The Edgerank algorithm is used by Facebook to rank posts on a user’s ‘top news’ feed to determine which posts should be shown on top of the ‘top news’ feed and which posts should not be shown on the ‘top news’ feed.

When a user logs in to Facebook, there are normally many more posts destined to a user than that can fit on a user’s ‘top news’.  Therefore, Facebook uses the Edgerank algorithm to determine which posts should go on top of the ‘top news’. Read the rest of this entry »

This post is in reply to Priya Ramarkishnan (CMO AXIS) question on LinkedIn “What is the best way to find a Social Media Strategy and how does one find the ROI on Social Media.”

I thought it was a good segway in to how to use our Social Media ROI application analytically. Read the rest of this entry »

I am often asked can you really quantify the Social Media ROI? My answer is always “yes, of course you can.”  We will look at three different ways to quantify the Social Media ROI. Read the rest of this entry »

Update (4/23/10) – we added Consumer Insights as a return channel to the Twitter campaign return and ROI calculator. Consumer Insights are invaluable to a company’s products strategies and thus a heavy value is placed on consumer insights.  Using non-social media technologies, a company would use expensive focus groups to gather insight. Read the rest of this entry »

Clients come to us asking “how do we explain the value of Social Media to our clients and upper management?“

The short answer is: show them the numbers… measured in dollars and cents.  Using returns measured in dollars, you can prove that you bring in real quantifiable value to the company.  This is extremely powerful. Read the rest of this entry »

The Social Media ROI discussion has gone through a number of growing pains in the last year.  I have spent a fair amount of time discussing the SM ROI evolution and I have come to the point where I think there are three steps that will move the SM ROI to the importance it deserves. Read the rest of this entry »