From Social Media ROI – Part 1 and Social Media ROI – Part 2, we saw different ways of calculating the Social Media ROI. In the third part, I am introducing a down-loadable Excel spread sheet (link at the bottom of this post) for calculating the Social Media ROI. The spread sheet is based on the following:
- Work that Charlene Li and Jeremiah Owyang of Forrester Research did in 2007 on the ROI of blogging.
- Work that Bill Johnston of Forum One has done for Online Community ROI.
- The remaining work is based on un-sourced research. Read the rest of this entry »