Social Media ROI – Value of a Twitter Follower

Update (4/23/10) – we added Consumer Insights as a return channel to the Twitter campaign return and ROI calculator. Consumer Insights are invaluable to a company’s products strategies and thus a heavy value is placed on consumer insights.  Using non-social media technologies, a company would use expensive focus groups to gather insight.

Social Media ROI – Value of a Fan

Today (April 13, 2010), Adweek came out with article describing how Vitrue determined the value of a Facebook fan.  That got me thinking. First of all, the measurement “$$/fan” is misleading.  The measurement should state “$$/fan/year” or month or some time period.  Otherwise, it simply doesn’t make sense.

Social Media ROI – three types of Social Media Return

A few days ago, while discussing the Social Media ROI with a client, I realized that we were talking about two different things. It got me thinking – there are many different ways of defining the Social Media ROI. Some definitions have already been made Social Media Part 4 and Social Media Part 5. In … Continue reading Social Media ROI – three types of Social Media Return