There has been quite a bit of buzz lately about the Facebook Edgerank algorithm. The Edgerank algorithm is used by Facebook to rank posts on a user’s ‘top news’ feed to determine which posts should be shown on top of the ‘top news’ feed and which posts should not be shown on the ‘top news’ feed.
When a user logs in to Facebook, there are normally many more posts destined to a user than that can fit on a user’s ‘top news’. Therefore, Facebook uses the Edgerank algorithm to determine which posts should go on top of the ‘top news’.
It is absolutely key for a digital marketer to understand how the Edgerank algorithm works. The reason is that if you can write posts that raises your posts’ ranking based on the Edgerank algorithm, your posts will have a higher probability of being shown. In fact, it is very similar to Search Engine Optimization.
We have pulled together a short video that explains the Edgerank algorithm. Please feel free to contact us for further questions.