Online tool – Facebook Social Media ROI

March 31, 2011

We are very excited to introduce our free online Facebook campaign Social Media ROI application.  The application calculates your Facebook campaign’s Social Media Return measured in dollars.

The application takes as input your campaign’s Facebook Insights metrics (instructions on our Facebook campaign site).

The extremely important output metrics include total number of fans (increasing or decreasing), your reach, and the return value of your brand awareness and engagement.  The values are measured in dollars.  Brand awareness, engagement and total values are also calculated per fan, which means that the application gives you the average value per Facebook fan. Read the rest of this entry »