B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

Klurig Analytics was featured in a fantastic article by Dom Nicastro in CMS Wire titled “B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?”  The article uses Klurig Analytics’ Twitter analytics monitoring technology as an entry to discuss B2B marketing on Twitter. Here is a link to the Klurig Twitter analytics covering the Boston Marathon, 2014, for additional … Continue reading B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

Vasaloppet 2014 – Data analysis of a XC ski race

Vasaloppet is the largest cross country ski race in the world with 15,800 skiers. From wikipedia: “Vasaloppet (literally, The Vasa race) is an annual long distance (90 km) cross-country ski race (ski marathon) held on the first Sunday of March in northwesternDalarna, Sweden between the village of Sälen and town of Mora. It is the … Continue reading Vasaloppet 2014 – Data analysis of a XC ski race

Social Network Analysis – AnalyticsWeek

During the AnalyticsWeek in Boston, March 24 – 28, 2014, Klurig Analytics, as a Silver sponsor, handled the social media and social media analytics for the event.  This primarily involved keeping a live tweet stream including both text and pictures of speakers, moderators and panelists as well as handling the social media analytics. In two previous posts, we … Continue reading Social Network Analysis – AnalyticsWeek

Social Media Analytics for AnalyticsWeek

During the AnalyticsWeek in Boston, March 24 – 28, 2014, Klurig Analytics, as a Silver sponsor, handled the social media and social media analytics for the event.  This primarily involved keeping a live tweet stream including both text and pictures of speakers, moderators and panelists as well as handling the social media analytics. In a previous … Continue reading Social Media Analytics for AnalyticsWeek

AnalyticsWeek, Boston, March 24-28, 2014

During the week of March 24-28, 2014, Cognizeus arranged for Boston’s first weeklong data and analytics unconference. Each day held a different track starting with Monday and Big Data Analytics, followed by Tuesday with Health Informatics, Wednesday with Finance/Insurance, Marketing on Thursday followed by Workforce Analytics on Friday evening. In a later post, we walk … Continue reading AnalyticsWeek, Boston, March 24-28, 2014

Digital Marketing Files: Are Marketers Forgetting to Talk Today?

Klurig Analytics was interview by Dom Nicastro for a great article in CMS Wire whether marketers are remembering that it is not about social media and social media analytics.  Marketers still need to interact face to face, over the phone, live with customers.  On the other hand, you also need to monitor your social media … Continue reading Digital Marketing Files: Are Marketers Forgetting to Talk Today?

Phases of Social Media Analytics

Social media analytics techniques are constantly advancing.  Looking back, we are going through different phases of social media analytics.  Based on this concept, we have passed through the first and second phase of social media analytics and we are now entering the third phase.  This post gives you a high-level picture of the three phases … Continue reading Phases of Social Media Analytics