Social media analytics is constantly changing and currently it seems that we are moving into phase two. Phase one of social medi analytics was mostly about number of followers, fans, posts and tweets. The idea was that if you have a large number of fans, then you were doing well. That makes sense and often … Continue reading Social Media Analytics
The Social Media Examiner has just published a new article by us here at Klurig Analytics. Apply named “A Simple Way to Calculate Social Media Return on Investment”, the article defines a few different ways to calculate your Social Media Return and your ROI. Click here to go directly to the article. The following is … Continue reading A Simple Way to Calculate Social Media Return on Investment
Are your executives demanding quantifiable ROI of social media campaigns? Are soft metrics such as “engagement” and “awareness” no longer sufficient to prove its value? Join us for a free webinar, where we will show you how calculate the ROI of social media and prove its financial impact on your business. Webinar registration. Learn how … Continue reading Free Webinar – Prove the financial value of Social Media campaigns
We are very excited to introduce our free online Facebook campaign Social Media ROI application. The application calculates your Facebook campaign’s Social Media Return measured in dollars. The application takes as input your campaign’s Facebook Insights metrics (instructions on our Facebook campaign site). The extremely important output metrics include total number of fans (increasing or … Continue reading Online tool – Facebook Social Media ROI
Update – this post was written about a year ago. This article is to some extent based on a white paper written by Lithium Technologies called “Community Health Index for Online Communities”. Lithium has development a technique to measure the health and assign a score of an online community based on membership, content, traffic, responsiveness, … Continue reading Thriving Social Network Community
There has been quite a bit of buzz lately about the Facebook Edgerank algorithm. The Edgerank algorithm is used by Facebook to rank posts on a user’s ‘top news’ feed to determine which posts should be shown on top of the ‘top news’ feed and which posts should not be shown on the ‘top news’ … Continue reading Facebook Edgerank Algorithm explained
This post is in reply to Priya Ramarkishnan (CMO AXIS) question on LinkedIn “What is the best way to find a Social Media Strategy and how does one find the ROI on Social Media.” I thought it was a good segway in to how to use our Social Media ROI application analytically.