Klurig Analytics was featured in a fantastic article by Dom Nicastro in CMS Wire titled “B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?” The article uses Klurig Analytics’ Twitter analytics monitoring technology as an entry to discuss B2B marketing on Twitter. Here is a link to the Klurig Twitter analytics covering the Boston Marathon, 2014, for additional … Continue reading B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?
Vasaloppet is the largest cross country ski race in the world with 15,800 skiers. From wikipedia: “Vasaloppet (literally, The Vasa race) is an annual long distance (90 km) cross-country ski race (ski marathon) held on the first Sunday of March in northwesternDalarna, Sweden between the village of Sälen and town of Mora. It is the … Continue reading Vasaloppet 2014 – Data analysis of a XC ski race
During the AnalyticsWeek in Boston, March 24 – 28, 2014, Klurig Analytics, as a Silver sponsor, handled the social media and social media analytics for the event. This primarily involved keeping a live tweet stream including both text and pictures of speakers, moderators and panelists as well as handling the social media analytics. In two previous posts, we … Continue reading Social Network Analysis – AnalyticsWeek
During the AnalyticsWeek in Boston, March 24 – 28, 2014, Klurig Analytics, as a Silver sponsor, handled the social media and social media analytics for the event. This primarily involved keeping a live tweet stream including both text and pictures of speakers, moderators and panelists as well as handling the social media analytics. In a previous … Continue reading Social Media Analytics for AnalyticsWeek
During the week of March 24-28, 2014, Cognizeus arranged for Boston’s first weeklong data and analytics unconference. Each day held a different track starting with Monday and Big Data Analytics, followed by Tuesday with Health Informatics, Wednesday with Finance/Insurance, Marketing on Thursday followed by Workforce Analytics on Friday evening. In a later post, we walk … Continue reading AnalyticsWeek, Boston, March 24-28, 2014
Klurig Analytics was interview by Dom Nicastro for a great article in CMS Wire whether marketers are remembering that it is not about social media and social media analytics. Marketers still need to interact face to face, over the phone, live with customers. On the other hand, you also need to monitor your social media … Continue reading Digital Marketing Files: Are Marketers Forgetting to Talk Today?
Social media analytics techniques are constantly advancing. Looking back, we are going through different phases of social media analytics. Based on this concept, we have passed through the first and second phase of social media analytics and we are now entering the third phase. This post gives you a high-level picture of the three phases … Continue reading Phases of Social Media Analytics
Social media analytics is constantly changing and currently it seems that we are moving into phase two. Phase one of social medi analytics was mostly about number of followers, fans, posts and tweets. The idea was that if you have a large number of fans, then you were doing well. That makes sense and often … Continue reading Social Media Analytics
The Social Media Examiner has just published a new article by us here at Klurig Analytics. Apply named “A Simple Way to Calculate Social Media Return on Investment”, the article defines a few different ways to calculate your Social Media Return and your ROI. Click here to go directly to the article. The following is … Continue reading A Simple Way to Calculate Social Media Return on Investment
Are your executives demanding quantifiable ROI of social media campaigns? Are soft metrics such as “engagement” and “awareness” no longer sufficient to prove its value? Join us for a free webinar, where we will show you how calculate the ROI of social media and prove its financial impact on your business. Webinar registration. Learn how … Continue reading Free Webinar – Prove the financial value of Social Media campaigns