Social Media ROI – Value of a Twitter Follower

Update (4/23/10) – we added Consumer Insights as a return channel to the Twitter campaign return and ROI calculator. Consumer Insights are invaluable to a company’s products strategies and thus a heavy value is placed on consumer insights.  Using non-social media technologies, a company would use expensive focus groups to gather insight.

Social Media ROI – Value of a Fan

Today (April 13, 2010), Adweek came out with article describing how Vitrue determined the value of a Facebook fan.  That got me thinking. First of all, the measurement “$$/fan” is misleading.  The measurement should state “$$/fan/year” or month or some time period.  Otherwise, it simply doesn’t make sense.

Social Media ROI – three types of Social Media Return

A few days ago, while discussing the Social Media ROI with a client, I realized that we were talking about two different things. It got me thinking – there are many different ways of defining the Social Media ROI. Some definitions have already been made Social Media Part 4 and Social Media Part 5. In … Continue reading Social Media ROI – three types of Social Media Return

Social Media ROI – Explain Social Media Value – Video

Clients come to us asking “how do we explain the value of Social Media to our clients and upper management?” The short answer is: show them the numbers… measured in dollars and cents.  Using returns measured in dollars, you can prove that you bring in real quantifiable value to the company.  This is extremely powerful.