Ok, so it has been a while since last blog posting – 8 months to be exact. Ouch! During this time a few things have changed in the Social Media ROI world. The most important thing – and the very best – is that the discussion whether we “should or should not measure Social Media … Continue reading Social Media ROI – Part 4
From Social Media ROI – Part 1 and Social Media ROI – Part 2, we saw different ways of calculating the Social Media ROI. In the third part, I am introducing a down-loadable Excel spread sheet (link at the bottom of this post) for calculating the Social Media ROI. The spread sheet is based on … Continue reading Social Media ROI – Part 3
Social Search is a concept that keeps popping up but there does not seem to be a common understanding of what exactly it is. This post will attempt to lay out a definition and then follow up why social search is useful as an online/offline complement to non-social searches like offline library searches or online … Continue reading Social Search
In the summer of 2008, I created a slide deck about consumer predictive behavior for our online news and social network site. As an internal deck, it is not beautified but it helped channel our thinking. Nevertheless, the deck tells a good story about consumer predictive behaviors and I would like to share it with … Continue reading Consumer Predictive Behaviors
From the last post, we saw that some folks argue that Social Media ROI can NOT be calculated and some folks argue that Social Media ROI can be calculated. We argue that Social Media ROI can be calculated and we will put forth a few different ways of calculating the Social Media ROI.
There is an ongoing discussion whether Return on Investment (ROI) should be used on Social Media. One camp argues that the primary reason ROI should not be part of Social Media is because the development of Social Media is so recent that the key performance indicators (KPI) used to calculate the ROI have not yet … Continue reading Social Media ROI – Part 1
Business benefits of social media and the social movement.
There were 190 million adults online in the USA in 2008. Out of those, 80 million spent on average 14 hours a week in online social networks. There were 11 million social network users in 2005, expected to grow to 115 million in 2013. For businesses and social media marketers, this is a massive pool … Continue reading Social Media – Social Movement – Marketing Potential
Social Media is about relationships. For a business, using social media means building deeper and more trusting relationships with customer.