B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

Klurig Analytics was featured in a fantastic article by Dom Nicastro in CMS Wire titled “B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?”  The article uses Klurig Analytics’ Twitter analytics monitoring technology as an entry to discuss B2B marketing on Twitter. Here is a link to the Klurig Twitter analytics covering the Boston Marathon, 2014, for additional … Continue reading B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?

Vasaloppet 2014 – Data analysis of a XC ski race

Vasaloppet is the largest cross country ski race in the world with 15,800 skiers. From wikipedia: “Vasaloppet (literally, The Vasa race) is an annual long distance (90 km) cross-country ski race (ski marathon) held on the first Sunday of March in northwesternDalarna, Sweden between the village of Sälen and town of Mora. It is the … Continue reading Vasaloppet 2014 – Data analysis of a XC ski race

Social Network Analysis – AnalyticsWeek

During the AnalyticsWeek in Boston, March 24 – 28, 2014, Klurig Analytics, as a Silver sponsor, handled the social media and social media analytics for the event.  This primarily involved keeping a live tweet stream including both text and pictures of speakers, moderators and panelists as well as handling the social media analytics. In two previous posts, we … Continue reading Social Network Analysis – AnalyticsWeek

Social Media Analytics for AnalyticsWeek

During the AnalyticsWeek in Boston, March 24 – 28, 2014, Klurig Analytics, as a Silver sponsor, handled the social media and social media analytics for the event.  This primarily involved keeping a live tweet stream including both text and pictures of speakers, moderators and panelists as well as handling the social media analytics. In a previous … Continue reading Social Media Analytics for AnalyticsWeek

AnalyticsWeek, Boston, March 24-28, 2014

During the week of March 24-28, 2014, Cognizeus arranged for Boston’s first weeklong data and analytics unconference. Each day held a different track starting with Monday and Big Data Analytics, followed by Tuesday with Health Informatics, Wednesday with Finance/Insurance, Marketing on Thursday followed by Workforce Analytics on Friday evening. In a later post, we walk … Continue reading AnalyticsWeek, Boston, March 24-28, 2014

Social Media Analytics

Social media analytics is constantly changing and currently it seems that we are moving into phase two. Phase one of social medi analytics was mostly about number of followers, fans, posts and tweets. The idea was that if you have a large number of fans, then you were doing well. That makes sense and often … Continue reading Social Media Analytics

A Simple Way to Calculate Social Media Return on Investment

The Social Media Examiner has just published a new article by us here at Klurig Analytics. Apply named “A Simple Way to Calculate Social Media Return on Investment”, the article defines a few different ways to calculate your Social Media Return and your ROI. Click here to go directly to the article.  The following is … Continue reading A Simple Way to Calculate Social Media Return on Investment