June 3, 2014
Klurig Analytics was featured in a fantastic article by Dom Nicastro in CMS Wire titled “B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?” The article uses Klurig Analytics’ Twitter analytics monitoring technology as an entry to discuss B2B marketing on Twitter.
Boston Marathon Tweets from around the marathon course.
Here is a link to the Klurig Twitter analytics covering the Boston Marathon, 2014, for additional maps, graphs and analytics, including sentiment analysis.
Below is Dom Nicastro’s article.
B2B Marketing and Twitter: Strong Marriage, Legitimate ROI?
Dag Holmboe trekked along the 26.2-mile running route from Hopkinton, Mass., to Boston for the 2014 Boston Marathon in April.
Meanwhile, Holmboe put his Twitter analytics engine to work.
Holmboe, CEO and founder of Klurig Analytics in Boston, had a deep interest in the Twitter sentiment around the 118th running of the Boston Marathon.
He’s done about a handful of them now, including the 2013 race when two bombs were detonated around the finish line, killing three and wounding close to 300.
Not deterred, Holmboe, 55, came back this year again and completed this year’s race, finishing in three hours, 23 minutes and 42 seconds.
Meanwhile, his Twitter engine was picking up stats on the #BostonStrong and#BostonMarathon hashtags while analyzing top words, top tweeters and sentiment both positive and negative.
Read more here.
April 15, 2014
Vasaloppet is the largest cross country ski race in the world with 15,800 skiers. From wikipedia: “Vasaloppet (literally, The Vasa race)
is an annual long distance (90 km) cross-country ski race (ski marathon) held on the first Sunday of March in northwesternDalarna, Sweden between the village of Sälen and town of Mora. It is the oldest, the longest, and the biggest (in terms of participants) cross-country ski race in the world. The race was first run in 1922, inspired by a run by King Gustav Vasa in 1520.” Read the rest of this entry »
April 14, 2014
During the AnalyticsWeek in Boston, March 24 – 28, 2014, Klurig Analytics, as a Silver sponsor, handled the social media and social media analytics for the event. This primarily involved keeping a live tweet stream including both text and pictures of speakers, moderators and panelists as well as handling the social media analytics. In two previous posts, we first discussed the event on a day per day basis, and secondly, we used twitter analysis and text mining on the Twitter feed of the event.
In this post, we will use Social Network Analysis to dive deep into the Twitter followers and friends of 17 of the speakers and panelist of the week-long event. The reason for 17 is simply that out of 30 people, only 17 supplied a Twitter handle. We also added the handles for some of the organizers including myself (@dagh) for a total of 22 Twitter handles. Below is the graph, and below the graph are the details.
AnalyticsWeek (click to enlarge – 8mb)
Read the rest of this entry »
April 11, 2014
During the AnalyticsWeek in Boston, March 24 – 28, 2014, Klurig Analytics, as a Silver sponsor, handled the social media and social media analytics for the event. This primarily involved keeping a live tweet stream including both text and pictures of speakers, moderators and panelists as well as handling the social media analytics. In a previous post, we gave a blow by blow description and presentation of the event. Klurig Analytics used the twitter handle @AnalyticsWeek.
AnalyticsWeek was organized by Cognizeus.
In this post, we will walk through the AnalyticsWeek tweets based on the social media analytics. Klurig Analytics’ specialties are social network analytics and text mining. Combing those two disciplines with data Twitter data and we get a powerful set of knowledge about a community and an event. Read the rest of this entry »
April 11, 2014
During the week of March 24-28, 2014, Cognizeus arranged for Boston’s first weeklong data and analytics unconference. Each day held a different track starting with Monday and Big Data Analytics, followed by Tuesday with Health Informatics, Wednesday with Finance/Insurance, Marketing on Thursday followed by Workforce Analytics on Friday evening.
In a later post, we walk through the social media analytics from the event
The keynote speakers for each day started with Paul Sonderegger from Oracle, Gil Alterovitz at Harvard med school, Christopher Lynch at Atlas Ventures, Judah Phillips at Smart Current, and finally Greta Roberts from Talent Analytics.
Klurig Analytics was a Silver sponsor of the event with our team responsible for social media and social media analytics. Using the handle @AnalyticsWeek and tweeting both text and images to the community, enabling non-attendees to follow along as well as leaving a historical trail of the event. For instance KDnugget used our tweets for a great post about Monday night where Gregory Piatetsky moderated a panel. Read the rest of this entry »
May 20, 2011
The Social Media Examiner has just published a new article by us here at Klurig Analytics. Apply named “A Simple Way to Calculate Social Media Return on Investment”, the article defines a few different ways to calculate your Social Media Return and your ROI.
Click here to go directly to the article. The following is the first two paragraphs.
Social media return on investment (ROI) is simply a measurement of efficiency. It’s a lot of things to a lot of people: “return on inactivity,” “return on innovation” and “return on engagement.”
However, in a stricter sense, social media ROI is defined as a measure of the efficiency of a social media marketing campaign. This definition might sound complicated, but in reality, it’s quite simple.
Read more at Social Media Examiner…