Free Webinar – Prove the financial value of Social Media campaigns

Are your executives demanding quantifiable ROI of social media campaigns? Are soft metrics such as “engagement” and “awareness” no longer sufficient to prove its value? Join us for a free webinar, where we will show you how calculate the ROI of social media and prove its financial impact on your business. Webinar registration. Learn how … Continue reading Free Webinar – Prove the financial value of Social Media campaigns

Online tool – Facebook Social Media ROI

We are very excited to introduce our free online Facebook campaign Social Media ROI application.  The application calculates your Facebook campaign’s Social Media Return measured in dollars. The application takes as input your campaign’s Facebook Insights metrics (instructions on our Facebook campaign site). The extremely important output metrics include total number of fans (increasing or … Continue reading Online tool – Facebook Social Media ROI

Thriving Social Network Community

Update – this post was written about a year ago. This article is to some extent based on a white paper written by Lithium Technologies called “Community Health Index for Online Communities”. Lithium has development a technique to measure the health and assign a score of an online community based on membership, content, traffic, responsiveness, … Continue reading Thriving Social Network Community

Facebook Edgerank Algorithm explained

There has been quite a bit of buzz lately about the Facebook Edgerank algorithm.  The Edgerank algorithm is used by Facebook to rank posts on a user’s ‘top news’ feed to determine which posts should be shown on top of the ‘top news’ feed and which posts should not be shown on the ‘top news’ … Continue reading Facebook Edgerank Algorithm explained

Social Media ROI – Value of a Twitter Follower

Update (4/23/10) – we added Consumer Insights as a return channel to the Twitter campaign return and ROI calculator. Consumer Insights are invaluable to a company’s products strategies and thus a heavy value is placed on consumer insights.  Using non-social media technologies, a company would use expensive focus groups to gather insight.