Social Media Analytics

December 16, 2012

Social media analytics is constantly changing and currently it seems that we are moving into phase two.

Phase one of social medi analytics was mostly about number of followers, fans, posts and tweets. The idea was that if you have a large number of fans, then you were doing well. That makes sense and often a site with more fans is doing better than a site with less fans. At the end of phase one, we begun to understand that the sheer number of fans is less important than what how these fans are engaging. To use an extreme example – a site with a thousand fans who do not engage is not as useful as a site with 100 fans who talk a lot.

As we move into phase two of social media analytics, we are starting to understand that what people are saying is more important than how much people are saying – quality vs quantity. If we continue to use the example above, we see that a site with 10 fans having a discussion with a particular goal in mind is worth more than a site with 100 fans where the discussion is not focused.tweets_only_freq_multi

Before we continue, a word of caution – social media is large and the value of your social media effort (ROI) is directly linked to your social media goals. Sometimes you want a large group of people who talks about anything and everything, and sometimes you want smaller, more focused discussions. It is all about your goals. Read the rest of this entry »


A Simple Way to Calculate Social Media Return on Investment

May 20, 2011

The Social Media Examiner has just published a new article by us here at Klurig Analytics. Apply named “A Simple Way to Calculate Social Media Return on Investment”, the article defines a few different ways to calculate your Social Media Return and your ROI.

Click here to go directly to the article.  The following is the first two paragraphs.

social media how toSocial media return on investment (ROI) is simply a measurement of efficiency. It’s a lot of things to a lot of people: “return on inactivity,” “return on innovation” and “return on engagement.”

However, in a stricter sense, social media ROI is defined as a measure of the efficiency of a social media marketing campaign. This definition might sound complicated, but in reality, it’s quite simple.

Read more at Social Media Examiner

Free Webinar – Prove the financial value of Social Media campaigns

May 19, 2011

Are your executives demanding quantifiable ROI of social media campaigns? Are soft metrics such as “engagement” and “awareness” no longer sufficient to prove its value?

Join us for a free webinar, where we will show you how calculate the ROI of social media and prove its financial impact on your business. Webinar registration.

  • Learn how to measure the financial value returned from each dollar invested in social media campaigns
  • Compare the effectiveness of social media campaigns with traditional media such asMoM ROI TV, print, radio and outdoor
  • Monitor KPI (key performance indicator) trends and optimize your social media campaigns to maximize returns.

Led by Dag Holmboe, CEO of Klurig Analytics, moderated by Mala Sarat Chandra, Lecturer in Social Media at the University of Washington, this free 30 minute webinar will run on Wednesday, May 25th, 2p, EDT, 11am PDT.

Register for the webinar here. Also, tell your Facebook friends about it.

Online tool – Facebook Social Media ROI

March 31, 2011

We are very excited to introduce our free online Facebook campaign Social Media ROI application.  The application calculates your Facebook campaign’s Social Media Return measured in dollars.

The application takes as input your campaign’s Facebook Insights metrics (instructions on our Facebook campaign site).

The extremely important output metrics include total number of fans (increasing or decreasing), your reach, and the return value of your brand awareness and engagement.  The values are measured in dollars.  Brand awareness, engagement and total values are also calculated per fan, which means that the application gives you the average value per Facebook fan. Read the rest of this entry »

Thriving Social Network Community

February 17, 2011

Update – this post was written about a year ago.

This article is to some extent based on a white paper written by Lithium Technologies called “Community Health Index for Online Communities”. Lithium has development a technique to measure the health and assign a score of an online community based on membership, content, traffic, responsiveness, interaction and liveliness. Jeremiah Owyang of Forrester Research reviewed the Community Health Index for Social Network communities. Read the rest of this entry »

Facebook Edgerank Algorithm explained

January 3, 2011

There has been quite a bit of buzz lately about the Facebook Edgerank algorithm.  The Edgerank algorithm is used by Facebook to rank posts on a user’s ‘top news’ feed to determine which posts should be shown on top of the ‘top news’ feed and which posts should not be shown on the ‘top news’ feed.

Edgerank Algorithm

When a user logs in to Facebook, there are normally many more posts destined to a user than that can fit on a user’s ‘top news’.  Therefore, Facebook uses the Edgerank algorithm to determine which posts should go on top of the ‘top news’. Read the rest of this entry »

Social Media ROI – Part 7 – Analytical Social Media Strategy

June 11, 2010

This post is in reply to Priya Ramarkishnan (CMO AXIS) question on LinkedIn “What is the best way to find a Social Media Strategy and how does one find the ROI on Social Media.”

I thought it was a good segway in to how to use our Social Media ROI application analytically. Read the rest of this entry »