Klurig Analytics was interview by Dom Nicastro for a great article in CMS Wire whether marketers are remembering that it is not about social media and social media analytics. Marketers still need to interact face to face, over the phone, live with customers. On the other hand, you also need to monitor your social media … Continue reading Digital Marketing Files: Are Marketers Forgetting to Talk Today?
Social media analytics is constantly changing and currently it seems that we are moving into phase two. Phase one of social medi analytics was mostly about number of followers, fans, posts and tweets. The idea was that if you have a large number of fans, then you were doing well. That makes sense and often … Continue reading Social Media Analytics
From the last post, we saw that some folks argue that Social Media ROI can NOT be calculated and some folks argue that Social Media ROI can be calculated. We argue that Social Media ROI can be calculated and we will put forth a few different ways of calculating the Social Media ROI.
Social Media is about relationships. For a business, using social media means building deeper and more trusting relationships with customer.