Digital Marketing Files: Are Marketers Forgetting to Talk Today?

October 13, 2013

Klurig Analytics was interview by Dom Nicastro for a great article in CMS Wire whether marketers are remembering that it is not about social media and social media analytics.  Marketers still need to interact face to face, over the phone, live with customers.  On the other hand, you also need to monitor your social media networks, including your competition and your space.  With other words, you need to take advantage of both the analog and the digital worlds.  More great insight from Dom Nicastro in the article.

Digital Marketing Files:  Are Marketers Forgetting to Talk Today?

By  |  Oct 7, 2013

customer experience, Customer Engagement: Are Digital Marketers Forgetting to Talk Today?

When I was the editor of a small daily newspaper in Massachusetts, we had monthly reader advisory board meetings.

A dozen or so readers — picked carefully by our team based on demographics and engagement with the newspaper — literally came to our office, and I greeted each one at the door. We had a targeted agenda, maintained a lively discussion and produced action items.

The result? Story ideas for my staff, rotating columns in our editorial section by advisory board members and some brand recognition in our four small communities.



Social Media Analytics

December 16, 2012

Social media analytics is constantly changing and currently it seems that we are moving into phase two.

Phase one of social medi analytics was mostly about number of followers, fans, posts and tweets. The idea was that if you have a large number of fans, then you were doing well. That makes sense and often a site with more fans is doing better than a site with less fans. At the end of phase one, we begun to understand that the sheer number of fans is less important than what how these fans are engaging. To use an extreme example – a site with a thousand fans who do not engage is not as useful as a site with 100 fans who talk a lot.

As we move into phase two of social media analytics, we are starting to understand that what people are saying is more important than how much people are saying – quality vs quantity. If we continue to use the example above, we see that a site with 10 fans having a discussion with a particular goal in mind is worth more than a site with 100 fans where the discussion is not focused.tweets_only_freq_multi

Before we continue, a word of caution – social media is large and the value of your social media effort (ROI) is directly linked to your social media goals. Sometimes you want a large group of people who talks about anything and everything, and sometimes you want smaller, more focused discussions. It is all about your goals. Read the rest of this entry »

Social Media ROI – Part 2

April 7, 2009

From the last post, we saw that some folks argue that Social Media ROI can NOT be calculated and some folks argue that Social Media ROI can be calculated. We argue that Social Media ROI can be calculated and we will put forth a few different ways of calculating the Social Media ROI. Read the rest of this entry »

Social is human-to-human

March 23, 2009

Social Media is about relationships.

For a business, using social media means building deeper and more trusting relationships with customer. Read the rest of this entry »