Social Media ROI – Part 1

There is an ongoing discussion whether Return on Investment (ROI) should be used on Social Media. One camp argues that the primary reason ROI should not be part of Social Media is because the development of Social Media is so recent that the key performance indicators (KPI) used to calculate the ROI have not yet … Continue reading Social Media ROI – Part 1

Social Media – Social Movement – Marketing Potential

There were 190 million adults online in the USA in 2008. Out of those, 80 million spent on average 14 hours a week in online social networks. There were 11 million social network users in 2005, expected to grow to 115 million in 2013. For businesses and social media marketers, this is a massive pool … Continue reading Social Media – Social Movement – Marketing Potential