Klurig Analytics was interview by Dom Nicastro for a great article in CMS Wire whether marketers are remembering that it is not about social media and social media analytics. Marketers still need to interact face to face, over the phone, live with customers. On the other hand, you also need to monitor your social media … Continue reading Digital Marketing Files: Are Marketers Forgetting to Talk Today?
Social media analytics techniques are constantly advancing. Looking back, we are going through different phases of social media analytics. Based on this concept, we have passed through the first and second phase of social media analytics and we are now entering the third phase. This post gives you a high-level picture of the three phases … Continue reading Phases of Social Media Analytics
Today (April 13, 2010), Adweek came out with article describing how Vitrue determined the value of a Facebook fan. That got me thinking. First of all, the measurement “$$/fan” is misleading. The measurement should state “$$/fan/year” or month or some time period. Otherwise, it simply doesn’t make sense.
A few days ago, while discussing the Social Media ROI with a client, I realized that we were talking about two different things. It got me thinking – there are many different ways of defining the Social Media ROI. Some definitions have already been made Social Media Part 4 and Social Media Part 5. In … Continue reading Social Media ROI – three types of Social Media Return
From Social Media ROI – Part 1 and Social Media ROI – Part 2, we saw different ways of calculating the Social Media ROI. In the third part, I am introducing a down-loadable Excel spread sheet (link at the bottom of this post) for calculating the Social Media ROI. The spread sheet is based on … Continue reading Social Media ROI – Part 3
Social Search is a concept that keeps popping up but there does not seem to be a common understanding of what exactly it is. This post will attempt to lay out a definition and then follow up why social search is useful as an online/offline complement to non-social searches like offline library searches or online … Continue reading Social Search
In the summer of 2008, I created a slide deck about consumer predictive behavior for our online news and social network site. As an internal deck, it is not beautified but it helped channel our thinking. Nevertheless, the deck tells a good story about consumer predictive behaviors and I would like to share it with … Continue reading Consumer Predictive Behaviors
From the last post, we saw that some folks argue that Social Media ROI can NOT be calculated and some folks argue that Social Media ROI can be calculated. We argue that Social Media ROI can be calculated and we will put forth a few different ways of calculating the Social Media ROI.
There is an ongoing discussion whether Return on Investment (ROI) should be used on Social Media. One camp argues that the primary reason ROI should not be part of Social Media is because the development of Social Media is so recent that the key performance indicators (KPI) used to calculate the ROI have not yet … Continue reading Social Media ROI – Part 1