In the summer of 2008, I created a slide deck about consumer predictive behavior for our online news and social network site. As an internal deck, it is not beautified but it helped channel our thinking. Nevertheless, the deck tells a good story about consumer predictive behaviors and I would like to share it with … Continue reading Consumer Predictive Behaviors
Business benefits of social media and the social movement.
There were 190 million adults online in the USA in 2008. Out of those, 80 million spent on average 14 hours a week in online social networks. There were 11 million social network users in 2005, expected to grow to 115 million in 2013. For businesses and social media marketers, this is a massive pool … Continue reading Social Media – Social Movement – Marketing Potential
Social Media is about relationships. For a business, using social media means building deeper and more trusting relationships with customer.