May 20, 2011
The Social Media Examiner has just published a new article by us here at Klurig Analytics. Apply named “A Simple Way to Calculate Social Media Return on Investment”, the article defines a few different ways to calculate your Social Media Return and your ROI.
Click here to go directly to the article. The following is the first two paragraphs.
Social media return on investment (ROI) is simply a measurement of efficiency. It’s a lot of things to a lot of people: “return on inactivity,” “return on innovation” and “return on engagement.”
However, in a stricter sense, social media ROI is defined as a measure of the efficiency of a social media marketing campaign. This definition might sound complicated, but in reality, it’s quite simple.
Read more at Social Media Examiner…
May 19, 2011
Are your executives demanding quantifiable ROI of social media campaigns? Are soft metrics such as “engagement” and “awareness” no longer sufficient to prove its value?
Join us for a free webinar, where we will show you how calculate the ROI of social media and prove its financial impact on your business. Webinar registration.
- Learn how to measure the financial value returned from each dollar invested in social media campaigns
- Compare the effectiveness of social media campaigns with traditional media such as TV, print, radio and outdoor
- Monitor KPI (key performance indicator) trends and optimize your social media campaigns to maximize returns.
Led by Dag Holmboe, CEO of Klurig Analytics, moderated by Mala Sarat Chandra, Lecturer in Social Media at the University of Washington, this free 30 minute webinar will run on Wednesday, May 25th, 2p, EDT, 11am PDT.
March 31, 2011
We are very excited to introduce our free online Facebook campaign Social Media ROI application. The application calculates your Facebook campaign’s Social Media Return measured in dollars.
The application takes as input your campaign’s Facebook Insights metrics (instructions on our Facebook campaign site).
The extremely important output metrics include total number of fans (increasing or decreasing), your reach, and the return value of your brand awareness and engagement. The values are measured in dollars. Brand awareness, engagement and total values are also calculated per fan, which means that the application gives you the average value per Facebook fan. Read the rest of this entry »
February 17, 2011
Update – this post was written about a year ago.
This article is to some extent based on a white paper written by Lithium Technologies called “Community Health Index for Online Communities”. Lithium has development a technique to measure the health and assign a score of an online community based on membership, content, traffic, responsiveness, interaction and liveliness. Jeremiah Owyang of Forrester Research reviewed the Community Health Index for Social Network communities. Read the rest of this entry »