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There has been quite a bit of buzz lately about the Facebook Edgerank algorithm.  The Edgerank algorithm is used by Facebook to rank posts on a user’s ‘top news’ feed to determine which posts should be shown on top of the ‘top news’ feed and which posts should not be shown on the ‘top news’ … Continue reading Facebook Edgerank Algorithm explained

This post is in reply to Priya Ramarkishnan (CMO AXIS) question on LinkedIn “What is the best way to find a Social Media Strategy and how does one find the ROI on Social Media.” I thought it was a good segway in to how to use our Social Media ROI application analytically.

I am often asked can you really quantify the Social Media ROI? My answer is always “yes, of course you can.”  We will look at three different ways to quantify the Social Media ROI.

Update (4/23/10) – we added Consumer Insights as a return channel to the Twitter campaign return and ROI calculator. Consumer Insights are invaluable to a company’s products strategies and thus a heavy value is placed on consumer insights.  Using non-social media technologies, a company would use expensive focus groups to gather insight.

Clients come to us asking “how do we explain the value of Social Media to our clients and upper management?” The short answer is: show them the numbers… measured in dollars and cents.  Using returns measured in dollars, you can prove that you bring in real quantifiable value to the company.  This is extremely powerful.

The Social Media ROI discussion has gone through a number of growing pains in the last year.  I have spent a fair amount of time discussing the SM ROI evolution and I have come to the point where I think there are three steps that will move the SM ROI to the importance it deserves.

Ok, so it has been a while since last blog posting – 8 months to be exact.  Ouch! During this time a few things have changed in the Social Media ROI world.  The most important thing – and the very best – is that the discussion whether we “should or should not measure Social Media … Continue reading Social Media ROI – Part 4